This article is chock-full of great advice. Much of it is from small business owners. Even the agencies that contributed (like P5 Marketing) are small businesses too.
Why is this important? Smaller businesses are faced with the same challenges as larger companies - but, without the budget of a big company. Small business SEO is about doing much more with less and following the 80/20 rule. We often have to choose what SEO work to do and what to leave behind.
Here are some favorite topics from the article:
Ensure That Your Reviews Are Credible - think Yelp
Use Email Marketing To Stay Top Of Mind - build your email list
Optimize Your Google My Business Listing - critical step
Offer Promotional Downloads to Educate Your Audience - my favorite