This Inbound marketing blog is all about things Inbound.
We cover content, SEO, social media, lead nurturing and more.

If you look in the footer of each page, you will see a listing of these blogs sorted by Category.  Take a look around.  Let us know if you have any questions.  We are also happy to answer a question and kick these concepts around.   You can contact us here.

Robert Donnell

Robert Donnell

Recent Posts

SEO in Five Easy Steps

By Robert Donnell | Apr 16, 2017

SEO in five easy steps. There is no such thing!

There are bunches of articles with seductive titles like: "Five Easy Steps to Good X". That type of headline encourages a higher than average amount of downloads. Why? We are all looking for an easy path to success. Unfortunately there rarely is one.

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Search Engine Compliance - and the 80/20 rule for SEO

By Robert Donnell | Oct 11, 2016

Search Engine Compliance

Building a website and making it go live is only the first of many steps you need to perform to get your business noticed online. One of those steps is that you need to make sure your website gets noticed by the search engines.  When the search engines notice you, the people searching for your products or services will...

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Real Estate Professionals Wear a lot of Hats

By Robert Donnell | Apr 19, 2016

Being a successful real estate professional requires a bunch of hats.  So "hats off" to you!  Couldn't resist the pun!

But its true!

You need to be:

  • A marketer
  • A perveyer of knowledge
  • A salesperson
  • An appraiser
  • A market analyst
  • A designer
  • A psychologist
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The Gift of Perfect Timing in Real Estate Marketing

By Robert Donnell | Apr 11, 2016

Most salespeople, myself included, wonder about the role of timing in the sales process. We sent an email five days ago. No response. Should I call? Should I wait? Should I email again?

The gift of perfect timing is knowing when our customers and prospects:
  • When they opened your email
  • Downloaded something from the website
  • Visited your...
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Inbound Marketing for Dummies?

By Robert Donnell | Apr 05, 2016

There is no such thing!

There are bunches of articles with seductive titles like: "Five Easy steps to good X". That type of headline encourages a higher than average amount of downloads. Why? We are all looking for an easy path to success. Unfortunately there rarely is one. 

Often the five easy tips read like this:Five easy Steps to flying a...

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Three Areas Where Real Estate Marketing Can Stop Profit Loss

By Robert Donnell | Mar 30, 2016
 
 
 
These are the three areas real estate agencies lose potential clients and  leak profit:
 
 
 
  • Most websites fail to capture 98% of incoming traffic
  • Marketing campaigns require 8-10 contacts - campaigns are stopped too early
  • Creating referrals and repeat customers is easier and less expensive than creating new ones

 

...

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How Important is Social Media Marketing for Real Estate Agents?

By Robert Donnell | Mar 22, 2016

Social media is a must today.  It has been that way for a few years. Many business people had done well using social media as part of their marketing. 

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Content for Real Estate – the New “Secret Weapon”

By Robert Donnell | Mar 21, 2016

There is a change in the role and importance of content on real estate websites – a big shift. At least, that’s true for the more successful sites. Today, content for real estate agent is your "secret weapon". It’s not just about what you sell or how great your SEO is. Or, even how user-friendly your site is to visitors. Not even how good the...

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Building Your Brand - How Important for Real Estate Professionals?

By Robert Donnell | Mar 21, 2016

Building your brand as a real estate professional is a big job.  This job takes time and is worth doing if you're serious about your career. 

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3 Simple Rules - SEO for Real Estate Marketing

By Robert Donnell | Mar 15, 2016

SEO for real estate marketing is an interesting topic.  No wait!  Give me a minute and can explain.  Before your eyes glaze over, It is a broad and complicated topic, but it doesn't need to be. Plus, good SEO lets you reach prospective buyers when they are on the Internet 24/7.

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Blogging is a key component of Inbound Marketing success.  This blog illustrates our own commitment to this valuable process.  This is us "eating our own dogfood".

From an SEO Marketing perspective a blog serves multiple purposes:

  • Fresh content on a periodic basis
  • Content that supports cornerstone content
  • Reinforces strong site architecture
  • Using category pages as landing pages
  • Helpful content for readers

We hope you enjoy reading these blogs as much as we enjoyed writing them.  As you move around the site, it is important to notice that our menu items link to a cornerstone page.  The blog categories support the cornerstone pages.  Each blog in the category tells the readers more about the cornerstone pages and helps the reader learn more about the cornerstone topic.  All of this supports site architecture, makes our content clear to the search engines and to our readers!