This Inbound marketing blog is all about things Inbound.
We cover content, SEO, social media, lead nurturing and more.

If you look in the footer of each page, you will see a listing of these blogs sorted by Category.  Take a look around.  Let us know if you have any questions.  We are also happy to answer a question and kick these concepts around.   You can contact us here.

Website Page Speed - Google ups the stakes (BIG TIME)

By Robert Donnell | Nov 15, 2019

This is real news that impacts everyone with a website. That means just about everyone.

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7 Essential Reasons to Add the Term "Considered Purchase" to Your Marketing Vocabulary

By Robert Donnell | Apr 05, 2019

The term considered purchase relates to the amount of research, a potential customer engages in before buying.  The amount of research undertaken is typically proportional to the size of the purchase. In other words, you would do a lot more research for a $1000 purchase than you would for the $2 purchase. Right?

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Sales and Marketing the Chicken or the Egg?

By Robert Donnell | Nov 27, 2018
Which discipline leads the charge?  Is it sales or marketing?  I came up the ranks with sales then moved over to marketing after holding several sales and sales management positions.  I also have two post graduate degrees which involved an MBA and marketing studies.  This is relevant because there has always an argument about who leads the...
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Make "Cold Calling" Easier with a Strong Company Positioning Statement

By Robert Donnell | Aug 15, 2018

Lessons from the HubSpot Academy Trainers

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The Secret to Yelp - Do Not Buy Ads (Yet)

By Irene Donnell | Aug 14, 2018

In my opinion, Yelp sells ads prematurely . In fact, as a company, if they would guide businesses to more successful strategies, rather than hound them (client's words)  to buy ads, they could be far more successful at selling ads.So, let's get it said. If you have no reviews or only a few, ads are a waste of money. Sorry, Yelp but I've never...

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35 SEO Tips from small business owners and agencies

By Robert Donnell | Jul 19, 2018

This article is chock-full of great advice.  Much of it is from small business owners.  Even the agencies that contributed (like P5 Marketing) are small businesses too.Why is this important?  Smaller businesses are faced with the same challenges as larger companies - but, without the budget of a big company.  Small business SEO is about doing...

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Facebook is Putting the Social back in Social Media – How This Affects Business Pages

By Irene Donnell | May 16, 2018

I’m all for putting the social back in social media. After all, social media for business is not about hardcore direct sales. It’s about building relationships, trust and a brand that people relate to. It turns strangers into friends and buyers.

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Inbound Marketing for Small Business - Accelerate Your Revenues

By Robert Donnell | Apr 22, 2018
I have a promise for you. This is not just another article on Inbound Marketing. It contains TIPS and resources that you can use to make your small business marketing more effective as soon as you finish reading. So read on and learn one or two new things that can boost your business results.
Inbound marketing has been around for a few...
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The 3 Stages of Social Media - How To Identify Yours

By Irene Donnell | Apr 16, 2018

Have you ever talked to anyone that knew there were stages to social media, let alone what stage their business was at? It's time to reveal this simple concept to help business owners get a leg up on their social media marketing. So, read on and find out what you can instantly do to adjust course on your social channels and get results!

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Why Social Media Fails

By Irene Donnell | Apr 05, 2018

Why Social Media Fails (sharing our trade secrets)

Over the years, we've developed social media strategies for many different types of businesses and helped our clients train their staff on these techniques.  We have a learned a few things about why social media fails. In that time, we noticed a number of common mistakes that businesses tend to...

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Blogging is a key component of Inbound Marketing success.  This blog illustrates our own commitment to this valuable process.  This is us "eating our own dogfood".

From an SEO Marketing perspective a blog serves multiple purposes:

  • Fresh content on a periodic basis
  • Content that supports cornerstone content
  • Reinforces strong site architecture
  • Using category pages as landing pages
  • Helpful content for readers

We hope you enjoy reading these blogs as much as we enjoyed writing them.  As you move around the site, it is important to notice that our menu items link to a cornerstone page.  The blog categories support the cornerstone pages.  Each blog in the category tells the readers more about the cornerstone pages and helps the reader learn more about the cornerstone topic.  All of this supports site architecture, makes our content clear to the search engines and to our readers!