This Inbound marketing blog is all about things Inbound.
We cover content, SEO, social media, lead nurturing and more.

If you look in the footer of each page, you will see a listing of these blogs sorted by Category.  Take a look around.  Let us know if you have any questions.  We are also happy to answer a question and kick these concepts around.   You can contact us here.

Three Areas Where Real Estate Marketing Can Stop Profit Loss

By Robert Donnell | Mar 30, 2016
 
 
 
These are the three areas real estate agencies lose potential clients and  leak profit:
 
 
 
  • Most websites fail to capture 98% of incoming traffic
  • Marketing campaigns require 8-10 contacts - campaigns are stopped too early
  • Creating referrals and repeat customers is easier and less expensive than creating new ones

 

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How Important is Social Media Marketing for Real Estate Agents?

By Robert Donnell | Mar 22, 2016

Social media is a must today.  It has been that way for a few years. Many business people had done well using social media as part of their marketing. 

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Content for Real Estate – the New “Secret Weapon”

By Robert Donnell | Mar 21, 2016

There is a change in the role and importance of content on real estate websites – a big shift. At least, that’s true for the more successful sites. Today, content for real estate agent is your "secret weapon". It’s not just about what you sell or how great your SEO is. Or, even how user-friendly your site is to visitors. Not even how good the...

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Building Your Brand - How Important for Real Estate Professionals?

By Robert Donnell | Mar 21, 2016

Building your brand as a real estate professional is a big job.  This job takes time and is worth doing if you're serious about your career. 

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3 Simple Rules - SEO for Real Estate Marketing

By Robert Donnell | Mar 15, 2016

SEO for real estate marketing is an interesting topic.  No wait!  Give me a minute and can explain.  Before your eyes glaze over, It is a broad and complicated topic, but it doesn't need to be. Plus, good SEO lets you reach prospective buyers when they are on the Internet 24/7.

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Inbound Marketing for Real Estate

By Robert Donnell | Mar 08, 2016

inbound marketing for real estate professionalsAnyone who who has been in real estate for at least ten years can relate to a series of prospecting "rules".  You have to make so many calls every day to be successful.  Dialing for dollars was the way to go.  You invested in ad campaigns, worked your clients for referrals.  You...

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Confessions of a Digital Marketer - There are no one piece puzzles

By Robert Donnell | Dec 22, 2015

Solving a jigsaw puzzle with a single piece is difficult.The same is true of digital marketing and sales. Digital marketing and the Internet seemed to evolve one piece at a time.For many business owners, the scenario evolved over time in the press and business articles as a series of fad-like moves. When the Internet achieved critical mass, it...

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Digital Marketing is Growing Faster than You Think

By Robert Donnell | Dec 14, 2015

The amount of information being shared, viewed and engagedwith digital marketing is growing, FAST!

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Confessions of a Digital Marketer - We Don't Build Websites, We Build Businesses

By Robert Donnell | Dec 07, 2015

A small business today can spend anywhere between $1,000 to $30,000 to launch a website. Building a website is a complex process and should be when skillfully executed. Good website process involves multiple disciplines working together.Most websites today launch and sit for about two years or more. Sure an occasional new page or information is...

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Confessions of a Digital Marketer - Marketing is Sales Enablement

By Robert Donnell | Nov 19, 2015

To those who live and breath Inbound Marketing, creating leads, nurturing them and selling them something is what we do. We rinse and repeat, ask for referrals and seek to delight our clients.However, marketing has a history of being quite disconnected from sales. Even today.Coca Cola's marketing department's job is to build brand awareness....

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Blogging is a key component of Inbound Marketing success.  This blog illustrates our own commitment to this valuable process.  This is us "eating our own dogfood".

From an SEO Marketing perspective a blog serves multiple purposes:

  • Fresh content on a periodic basis
  • Content that supports cornerstone content
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  • Using category pages as landing pages
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We hope you enjoy reading these blogs as much as we enjoyed writing them.  As you move around the site, it is important to notice that our menu items link to a cornerstone page.  The blog categories support the cornerstone pages.  Each blog in the category tells the readers more about the cornerstone pages and helps the reader learn more about the cornerstone topic.  All of this supports site architecture, makes our content clear to the search engines and to our readers!