This Inbound marketing blog is all about things Inbound.
We cover content, SEO, social media, lead nurturing and more.

If you look in the footer of each page, you will see a listing of these blogs sorted by Category.  Take a look around.  Let us know if you have any questions.  We are also happy to answer a question and kick these concepts around.   You can contact us here.

Confessions of a Digital Marketer - We Don't Build Websites, We Build Businesses

By Robert Donnell | Dec 07, 2015

A small business today can spend anywhere between $1,000 to $30,000 to launch a website. Building a website is a complex process and should be when skillfully executed. Good website process involves multiple disciplines working together.Most websites today launch and sit for about two years or more. Sure an occasional new page or information is...

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Confessions of a Digital Marketer - Marketing is Sales Enablement

By Robert Donnell | Nov 19, 2015

To those who live and breath Inbound Marketing, creating leads, nurturing them and selling them something is what we do. We rinse and repeat, ask for referrals and seek to delight our clients.However, marketing has a history of being quite disconnected from sales. Even today.Coca Cola's marketing department's job is to build brand awareness....

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Confessions of a Digital Marketer - Inbound Marketing Takes Time

By Robert Donnell | Nov 17, 2015

Lessons learned the hard way. Inbound marketing takes time.

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The Perfect Customer Lifecycle

By Robert Donnell | Mar 04, 2015

This is a very powerful set of videos that very clearly outline the opportunity in improving the customer acquisition lifecycle.

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Sales Funnel - Updated

By Robert Donnell | Feb 16, 2015

The sales funnel as a concept has been around for generations of business and marketers.

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SEO Skill vs. Capability

By Robert Donnell | Sep 23, 2014

SEO Skill vs. Capability

Search Engine Optimization (SEO), done well, requires a great deal of skill. In fact, SEO requires mastery of many different skills. These include:

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SEO is: search engine optimization and...

By Robert Donnell | Aug 18, 2014

SEO is:

Search Engine Optimization is an ongoing competitive practice - not "fire and forget".

  • SEO is anything that search engines use to rank pages
  • SEO is anything people or technology use to improve search engine ranking
  • SEO is Marketing
  • SEO is social media
  • SEO is branding
  • SEO is conversion analytics
  • SEO is neuropsychology
  • SEO is advertising
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What Internet Marketing Skill Do You Lead With?

By Robert Donnell | Jun 22, 2014

What Internet Marketing Skill Do You Lead With?

This is an interesting question to ask yourself, your organization and your vendors. The question can also be asked of a project like a website. In fact, a website design may be a good example for us to learn by.

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The Importance of a Strong Content Strategy

By Robert Donnell | Jun 10, 2013

If you don’t have a digital content strategy in place for your website and social media, it may be time for you to consider starting one.

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SEO and Social Media - No Longer Separate

By Robert Donnell | Jan 22, 2013

SEO and Social Media are Joined at the Hip

In fact, in some publications you are hearing the term social media optimization. Here is some simple advice about both SEO and social media.

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Blogging is a key component of Inbound Marketing success.  This blog illustrates our own commitment to this valuable process.  This is us "eating our own dogfood".

From an SEO Marketing perspective a blog serves multiple purposes:

  • Fresh content on a periodic basis
  • Content that supports cornerstone content
  • Reinforces strong site architecture
  • Using category pages as landing pages
  • Helpful content for readers

We hope you enjoy reading these blogs as much as we enjoyed writing them.  As you move around the site, it is important to notice that our menu items link to a cornerstone page.  The blog categories support the cornerstone pages.  Each blog in the category tells the readers more about the cornerstone pages and helps the reader learn more about the cornerstone topic.  All of this supports site architecture, makes our content clear to the search engines and to our readers!