This Inbound marketing blog is all about things Inbound.
We cover content, SEO, social media, lead nurturing and more.

If you look in the footer of each page, you will see a listing of these blogs sorted by Category.  Take a look around.  Let us know if you have any questions.  We are also happy to answer a question and kick these concepts around.   You can contact us here.

Confessions of a Digital Marketer - Inbound Marketing Takes Time

By Robert Donnell | Nov 17, 2015

Lessons learned the hard way. Inbound marketing takes time.

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The Perfect Customer Lifecycle

By Robert Donnell | Mar 04, 2015

This is a very powerful set of videos that very clearly outline the opportunity in improving the customer acquisition lifecycle.

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Sales Funnel - Updated

By Robert Donnell | Feb 16, 2015

The sales funnel as a concept has been around for generations of business and marketers.

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SEO Skill vs. Capability

By Robert Donnell | Sep 23, 2014

SEO Skill vs. Capability

Search Engine Optimization (SEO), done well, requires a great deal of skill. In fact, SEO requires mastery of many different skills. These include:

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SEO is: search engine optimization and...

By Robert Donnell | Aug 18, 2014

SEO is:

Search Engine Optimization is an ongoing competitive practice - not "fire and forget".

  • SEO is anything that search engines use to rank pages
  • SEO is anything people or technology use to improve search engine ranking
  • SEO is Marketing
  • SEO is social media
  • SEO is branding
  • SEO is conversion analytics
  • SEO is neuropsychology
  • SEO is advertising
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What Internet Marketing Skill Do You Lead With?

By Robert Donnell | Jun 22, 2014

What Internet Marketing Skill Do You Lead With?

This is an interesting question to ask yourself, your organization and your vendors. The question can also be asked of a project like a website. In fact, a website design may be a good example for us to learn by.

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The Importance of a Strong Content Strategy

By Robert Donnell | Jun 10, 2013

If you don’t have a digital content strategy in place for your website and social media, it may be time for you to consider starting one.

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SEO and Social Media - No Longer Separate

By Robert Donnell | Jan 22, 2013

SEO and Social Media are Joined at the Hip

In fact, in some publications you are hearing the term social media optimization. Here is some simple advice about both SEO and social media.

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The Foundation of SEO

By Robert Donnell | Jan 22, 2013

Think of search engine optimization (SEO) as a powerful magnet to attack customers to your website organically. To do that, SEO needs a good foundation and requires an ongoing strategy to be most effective. The more we work with client's SEO, the more convinced we are that the core code plays a significant role beyond that of META Titles, META...

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5 Steps Great SEO

By Robert Donnell | Jan 22, 2013

The most important objective of any great SEO campaign or strategy is to be found by people searching for what you have to offer. 80% of search traffic online comes to websites from organic ranking. Organic ranking is achieved with SEO.

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Blogging is a key component of Inbound Marketing success.  This blog illustrates our own commitment to this valuable process.  This is us "eating our own dogfood".

From an SEO Marketing perspective a blog serves multiple purposes:

  • Fresh content on a periodic basis
  • Content that supports cornerstone content
  • Reinforces strong site architecture
  • Using category pages as landing pages
  • Helpful content for readers

We hope you enjoy reading these blogs as much as we enjoyed writing them.  As you move around the site, it is important to notice that our menu items link to a cornerstone page.  The blog categories support the cornerstone pages.  Each blog in the category tells the readers more about the cornerstone pages and helps the reader learn more about the cornerstone topic.  All of this supports site architecture, makes our content clear to the search engines and to our readers!