Building a website and making it go live is only the first of many steps you need to perform to get your business noticed online. Not only do you get noticed but we also make sure that your website is in search engine compliance.
Having a website is a lot more involved than it used to be. Gone are the days of thinking you can set your site up and wait for the sales to roll in. With the power of Google and its ever-changing rules, you need to have someone in your corner who can help you keep up with the changes as they happen.
You need to:
- Set up Google Analytics
- Avoiding “gray hat” or “black hat” practices
- Eliminate duplicate content
- Developing a content strategy that attracts your target audience and keeps the search engines happy.
It’s important to note that just because you have performed Search Engine Optimization (SEO) on your site doesn’t necessarily mean that you achieve full search engine compliance (SEC), the technical side of SEO. SEC has a myriad of components including updates to search engines algorithm, quality of code, errors, broken links, correct heading tags, and meta descriptions just to name a few. This illustrates the importance of a full SEO audit.
When you ignore search engine compliance with your website, you could be setting yourself up for a number of problems that can’t be fixed overnight. In addition to prospective customers not finding you, by not being search engine complaint you can face serious penalties from Google.
Another vital factor about SEC is if your site has serious compliance issues, all the great content in the world won't make up for it. I've seen business put a lot of time and money into great content and strategy and be frustrated when it made no difference to their SEO Marketing efforts. A deep-dive audit revealed they had so many serious compliance issues, their marketing efforts were like pushing a big rock up hill. Fortunately, we were able to fix the issues over the next few months and their SEO Marketing kicked in. They began moving up the ranks for their target keywords. We tell clients never give up on content. It's the only way to rank organically over time. Just make sure you are watching your SEC and that you're using the right keywords for your SEO marketing.
These penalties can range from your site not ranking well with the search engines all the way to not being ranked at all. If it gets to that point, it requires quite a bit of work to get ranked again. This means time, money, and significant resources to make things right while at the same time, your prospective customers are finding your competitors in the search engines and doing business with them.
Search engine compliance also helps you design your content to be indexed (found) by all search engines. Please remember that Facebook, LinkedIn and all modern publishing platforms index and service up content based on user input. Social media channels can be optimized as well to attract those users.
SEO isn't optional if you want to succeed on the web. SEO is a strategic way of thinking and of marketing. Do it better than your competitor and reap the dividends.