The term considered purchase relates to the amount of research, a potential customer engages in before buying. The amount of research undertaken is typically proportional to the size of the purchase. In other words, you would do a lot more research for a $1000 purchase than you would for the $2 purchase. Right?Read More
SEO in five easy steps. There is no such thing!
There are bunches of articles with seductive titles like: "Five Easy Steps to Good X". That type of headline encourages a higher than average amount of downloads. Why? We are all looking for an easy path to success. Unfortunately there rarely is one.Read More