This Inbound marketing blog is all about things Inbound.
We cover content, SEO, social media, lead nurturing and more.

If you look in the footer of each page, you will see a listing of these blogs sorted by Category.  Take a look around.  Let us know if you have any questions.  We are also happy to answer a question and kick these concepts around.   You can contact us here.

7 Essential Reasons to Add the Term "Considered Purchase" to Your Marketing Vocabulary

By Robert Donnell | Apr 05, 2019

The term considered purchase relates to the amount of research, a potential customer engages in before buying.  The amount of research undertaken is typically proportional to the size of the purchase. In other words, you would do a lot more research for a $1000 purchase than you would for the $2 purchase. Right?

Read More

The Secret to Yelp - Do Not Buy Ads (Yet)

By Irene Donnell | Aug 14, 2018

In my opinion, Yelp sells ads prematurely . In fact, as a company, if they would guide businesses to more successful strategies, rather than hound them (client's words)  to buy ads, they could be far more successful at selling ads.So, let's get it said. If you have no reviews or only a few, ads are a waste of money. Sorry, Yelp but I've never...

Read More

Real Estate Professionals Wear a lot of Hats

By Robert Donnell | Apr 19, 2016

Being a successful real estate professional requires a bunch of hats.  So "hats off" to you!  Couldn't resist the pun!

But its true!

You need to be:

  • A marketer
  • A perveyer of knowledge
  • A salesperson
  • An appraiser
  • A market analyst
  • A designer
  • A psychologist
Read More

The Gift of Perfect Timing in Real Estate Marketing

By Robert Donnell | Apr 11, 2016

Most salespeople, myself included, wonder about the role of timing in the sales process. We sent an email five days ago. No response. Should I call? Should I wait? Should I email again?

The gift of perfect timing is knowing when our customers and prospects:
  • When they opened your email
  • Downloaded something from the website
  • Visited your...
Read More

Inbound Marketing for Dummies?

By Robert Donnell | Apr 05, 2016

There is no such thing!

There are bunches of articles with seductive titles like: "Five Easy steps to good X". That type of headline encourages a higher than average amount of downloads. Why? We are all looking for an easy path to success. Unfortunately there rarely is one. 

Often the five easy tips read like this:Five easy Steps to flying a...

Read More

Content for Real Estate – the New “Secret Weapon”

By Robert Donnell | Mar 21, 2016

There is a change in the role and importance of content on real estate websites – a big shift. At least, that’s true for the more successful sites. Today, content for real estate agent is your "secret weapon". It’s not just about what you sell or how great your SEO is. Or, even how user-friendly your site is to visitors. Not even how good the...

Read More

Building Your Brand - How Important for Real Estate Professionals?

By Robert Donnell | Mar 21, 2016

Building your brand as a real estate professional is a big job.  This job takes time and is worth doing if you're serious about your career. 

Read More

3 Simple Rules - SEO for Real Estate Marketing

By Robert Donnell | Mar 15, 2016

SEO for real estate marketing is an interesting topic.  No wait!  Give me a minute and can explain.  Before your eyes glaze over, It is a broad and complicated topic, but it doesn't need to be. Plus, good SEO lets you reach prospective buyers when they are on the Internet 24/7.

Read More

Inbound Marketing for Real Estate

By Robert Donnell | Mar 08, 2016

inbound marketing for real estate professionalsAnyone who who has been in real estate for at least ten years can relate to a series of prospecting "rules".  You have to make so many calls every day to be successful.  Dialing for dollars was the way to go.  You invested in ad campaigns, worked your clients for referrals.  You...

Read More

Digital Marketing is Growing Faster than You Think

By Robert Donnell | Dec 14, 2015

The amount of information being shared, viewed and engagedwith digital marketing is growing, FAST!

Read More
SEO Image

Blogging is a key component of Inbound Marketing success.  This blog illustrates our own commitment to this valuable process.  This is us "eating our own dogfood".

From an SEO Marketing perspective a blog serves multiple purposes:

  • Fresh content on a periodic basis
  • Content that supports cornerstone content
  • Reinforces strong site architecture
  • Using category pages as landing pages
  • Helpful content for readers

We hope you enjoy reading these blogs as much as we enjoyed writing them.  As you move around the site, it is important to notice that our menu items link to a cornerstone page.  The blog categories support the cornerstone pages.  Each blog in the category tells the readers more about the cornerstone pages and helps the reader learn more about the cornerstone topic.  All of this supports site architecture, makes our content clear to the search engines and to our readers!