The term considered purchase relates to the amount of research, a potential customer engages in before buying. The amount of research undertaken is typically proportional to the size of the purchase. In other words, you would do a lot more research for a $1000 purchase than you would for the $2 purchase. Right?Read More
In my opinion, Yelp sells ads prematurely . In fact, as a company, if they would guide businesses to more successful strategies, rather than hound them (client's words) to buy ads, they could be far more successful at selling ads.So, let's get it said. If you have no reviews or only a few, ads are a waste of money. Sorry, Yelp but I've never...Read More
Being a successful real estate professional requires a bunch of hats. So "hats off" to you! Couldn't resist the pun!
But its true!
You need to be:
- A marketer
- A perveyer of knowledge
- A salesperson
- An appraiser
- A market analyst
- A designer
- A psychologist
Most salespeople, myself included, wonder about the role of timing in the sales process. We sent an email five days ago. No response. Should I call? Should I wait? Should I email again?The gift of perfect timing is knowing when our customers and prospects:
- When they opened your email
- Downloaded something from the website
- Visited your...
There is no such thing!
There are bunches of articles with seductive titles like: "Five Easy steps to good X". That type of headline encourages a higher than average amount of downloads. Why? We are all looking for an easy path to success. Unfortunately there rarely is one.
Often the five easy tips read like this:Five easy Steps to flying a...Read More
There is a change in the role and importance of content on real estate websites – a big shift. At least, that’s true for the more successful sites. Today, content for real estate agent is your "secret weapon". It’s not just about what you sell or how great your SEO is. Or, even how user-friendly your site is to visitors. Not even how good the...Read More
Building your brand as a real estate professional is a big job. This job takes time and is worth doing if you're serious about your career.Read More
SEO for real estate marketing is an interesting topic. No wait! Give me a minute and can explain. Before your eyes glaze over, It is a broad and complicated topic, but it doesn't need to be. Plus, good SEO lets you reach prospective buyers when they are on the Internet 24/7.Read More
Anyone who who has been in real estate for at least ten years can relate to a series of prospecting "rules". You have to make so many calls every day to be successful. Dialing for dollars was the way to go. You invested in ad campaigns, worked your clients for referrals. You...Read More
The amount of information being shared, viewed and engagedwith digital marketing is growing, FAST!Read More